Mirador Real Estate's Justin Graniero on Brooklyn's Midwood

Brick Underground's Buy Curious series asks experts about the ins and outs of purchasing property in New York City. The most recent entry turned to Mirador Real Estate's Justin Graniero for his opinion on the prospects of buying a place in Brooklyn's Midwood neighborhood. Justin says the neighborhood is quiet now, but is about to become much more popular due to new developments.

Midwood “isn’t as popular as other neighborhoods in Brooklyn, so it doesn’t get nearly as much attention,” Graniero says. But he believes that is about to change. New condos and retailers have been popping up in the area, he says, which is often a direct precursor to a neighborhood getting more attention.

Read more about those new developments here.

Mirador New Hires Alexis Bogen and Angela Buglisi featured in Real Estate Weekly

Mirador's new hires Alexis Bogen for Leasing Manager of Lower Manhattan and Angela Buglisi for Luxury Market Manager were featured in Real Estate Weekly. Alexis, has 16 years of real estate experience as both an agent and a broker/manager. Angela has over 14 years of real estate experience and will be working to increase Mirador's presence in luxury sales.

Common Questions Not to Ask Your Broker, Mirador’s Jessica Milton Featured in Brick Underground

Brick Underground recently polled prominent brokers to find out “the most outlandish requests new NYC renters make.” Those new to the city often have unrealistic expectations of the real estate market, the agents say, such as hopes of fitting a king-size bed into a tiny apartment, or getting a pad with a private outdoor space.

One of the featured brokers is Mirador Real Estate’s Jessica Milton. She says the most common unrealistic question she hears from renters is whether they can use their roommate’s guarantor as their own. “Leases cannot be guaranteed in part,” she tells Brick Underground. “If you all don’t make 40 times the rent combined, then you all need a guarantor(s) who earn 80 times.”

Jessica also notes, “This year, a lot of first-time apartment shoppers seem to be looking to move in and then think they can just sublet for the summer and move back in come September. While this is possible, it’s not practical and most landlords will not allow this.”

Read the full article here.

Immigration Uncertainties Impact Real Estate, Mirador Real Estate’s Paul Magyar Comments in DNAinfo

Foreign investors have been a significant part of New York City’s real estate market in recent years, but Donald Trump’s immigration policies are beginning to change that. DNAinfo reports that international buyers are becoming hesitant to purchase property because they’re uncertain they, or their family members, can attain the necessary visas to enter and live in the United States.

In the article, real estate expert Jonathan Miller estimates that foreign buyers “make up between 15 percent of the market, as a baseline — and as high as 85 percent of the buyers in certain new developments around ‘Billionaire’s Row’ in Midtown,” numbers that could fall as the Trump administration attempts to lower immigration. In addition to the controversial travel ban, the administration has sought to limit H-1B visas, which are intended for highly skilled foreign workers.

The story is illustrated with a number of anecdotes, one from Mirador Real Estate’s Paul Magyar, who explains that a New York University student from China recently had to back out of a deal for a three-bedroom in the East Village due to visa issues. Read the article here.

Mirador’s Paul Magyar Featured in Brick Underground on Renting Vs. Buying

Owning a home has long been part of achieving the American Dream. But in New York City, the practical reality is that renting a condo or apartment can often be a better deal than buying real estate. Brick Underground recently examined this issue in the article “In defense of renters: Why buying property isn’t always the right decision.” The publication turned to Mirador Real Estate’s Paul Magyar to explain why people who want to invest in New York properties might not see the returns they expect.

With real estate prices booming across the entire city, Paul tells Brick Underground that investors are unlikely to see the value of their property significantly increase. “That idea of a diamond in the rough doesn’t exist in Manhattan anymore,” Paul says. “Theoretically, it’s still there in the outer boroughs, and in places like Jersey City, but they’re fewer and farther between.” Just to recoup closing costs will take at least five years. And if you overlook the surrounding air rights and a new building eventually blocks your view, the value of your property may actually go down. Read the entire article here.

New York’s Mirador Real Estate Forges Strategic Alliance with New Jersey’s ERA Justin Realty Co.

Mirador Real Estate is proud to announce our new strategic alliance with ERA Justin Realty Co., a residential brokerage that operates across the entire Northern New Jersey area. This partnership will allow us to expand our reach into the New Jersey markets, while we in turn will work with ERA Justin Realty Co. to enable their expansion into New York. Our firms will share resources, marketing strategies, and outreach to better serve clients who have a foot in both states and help them find the best real estate opportunities wherever they need.

Jennifer Darby Metzger, owner of ERA Justin Realty Co, said, “It is unusual to find a partnership with a similar vision and set of values, but that is how we felt with Mirador Real Estate, and we are happy to be aligning ourselves with them to provide additional resources for our crossover clients.”

Mirador Real Estate’s managing partner, Karla Saladino, agreed, saying, “I’m approached often about forming alliances, but often they wouldn’t be an appropriate fit for our team. When I met Jennifer, I knew this alliance was exactly the right match I had been looking for in New Jersey.”

Read more about the strategic alliance at Citybizlist.

Mirador Real Estate Launches Development Marketing Division with Project in Connecticut

Mirador Real Estate has long offered a wide range of marketing services for our clients. To bring these services together under one roof, we recently launched our brand-new Development Marketing Division, which will increase awareness of major developments among their target audiences through national advertising platforms, digital marketing campaigns, and numerous other endeavors. The Division is already hard at work for its first major partner: the Highgrove, a luxury rental development in Stamford, CT.

In its most recent issue, industry magazine Mann Report Residential highlighted our partnership with the Highgrove. The article quotes Kevin Saunders, the Highgrove’s Business Manager, as saying that the goal of the partnership is to enable the property to have “a more global presence and reach an even larger client base.” The article also quotes Mirador Real Estate’s Managing Partner, Karla Saladino:

“We are asked to apply our unique marketing initiatives–we have over 150 of them–to projects all over the world, but Highgrove was the first one that compelled us to prelaunch our marketing division ahead of the originally planned Q2, 2017 schedule to service it,” says Karla Saladino, managing partner. “While we are only about 50 percent done with the implementations I feel the building deserves, we are excited to share this unique project, which is unlike anything we get to see in New York City for the price point.”

The article can be read on page 34 of the magazine’s digital edition.

Mirador Development Marketing Announces Partnership with Highgrove

The newest division of Mirador Real Estate, Mirador Development Marketing, is excited to announce its partnership with luxury rental development, Highgrove. A project located in Stamford, Connecticut. Mirador’s marketing plan will give the property more exposure through digital marketing, social media targeting, and other advertising platforms. 

Karla Saladino, Mirador Managing Partner, says, “We are asked to apply our unique marketing initiatives (we have over 150 of them) to projects all over the world, but Highgrove was the first that compelled us to pre-launch our marketing division ahead of the originally planned Q2, 2017 schedule to service it.” To learn more about the partnership and Highgrove, check out the full article here.

Real Estate Weekly Announces Daniel Itingen as Mirador’s New Leasing Director

The new Leasing Director, Daniel Itingen, is featured in Real Estate Weekly for his new role at Mirador. To learn more about Daniel and his past experience checkout the full article here.

Mirador Commissions Artist Zimer to Create Custom Murals for Exclusive Rental Buildings 55 and 57 Spring Street

Mirador Real Estate has commissioned street artist Zimer in partnership with 212 Arts to create a series of ten mini murals for the hallways of its exclusive rental buildings at 55 and 57 Spring Street. This collaboration is the first initiative as a part of Mirador’s new marketing division. To read the full press release please click here.

Mirador Cited in Nestio’s Observer Interview on Empathy and Building a Business

One of the tools we are proud to use is Nestio, a cloud-based software platform that helps us manage our listings so we can connect renters with open apartments more quickly and efficiently. Mirador Real Estate was one of the first clients of Nestio, adopting it in its earliest stages and providing feedback to the developers as they continued to refine it. Nestio founder Caren Maio describes this development process in an article about empathy and its importance to building and growing any business. Empathy is a cornerstone of our own organization, and we couldn’t agree with her more.

Caren Maio: “It’s all well and good to solve people’s problems. But businesses also exist to make money. What I’ve found most eye-opening of all, however, is how often these two things go hand-in-hand. Care for customers, first and foremost, and growth and profit follow.  Partly this is human nature. When you’re constantly talking with your customers and gathering feedback, you’re also cultivating rapport and confidence. This builds the kind of deep relationships that endure even when things don’t go exactly as planned. At the highest level, empathy actually reciprocates empathy. Your customers become your champions: rooting for you as your product evolves and improves.

An example: One of my earliest customers was Mirador Real Estate, a prominent residential brokerage in New York. Their managing partner, Karla Saladino, offered some of the most incisive and honest feedback about our initial iterations. Today, she’s a good friend and also one of our fiercest advocates. I’ve seen this sense of ownership from customers time and time again. They happily refer us to other clients, help us with promo videos and even do reference calls.  Without empathy, it’s hard to imagine this kind of dynamic.”

Read the rest of the article here.